unu-physicality ...just a taster

A significant part of unu thought is concerned with how little we understand and appreciate our physical surroundings. To truly understand every part of the world around us is an impossible task. But to contemplate and admire its complexity can bring a sense of wonder and a new perspective on life. At present semiology and connotative meanings play a huge – if not universally dominating – role in the circulation of objects. unu-life contests this, and asks whether the world would be a better place (both today and for generations to come) if more people appreciated its physicality.

unu thinks that increasing the public’s appreciation of our environment’s physicality is one of the most important tasks in the pursuit of a sustainable future. unu aims to highlight (and hopefully generate in others) the pleasure it gets from understanding the wondrous complexities of the world around us.

Next time you go shopping, observe the physical qualities of the object you are buying. Consider what it truely is; not just what it does or what it says.


...the full works